As a publisher, these days we can’t depend on any one ad network to maximize our revenue potential. Setting default campaigns / ads in the ad chain is a must to maximize revenue. That’s said you can force to show ads/campaigns from other ad networks if the threshold value reached. Almost all advertising networks have default campaigns/ads feature in their system. Better you should ask this feature before applying to become its publisher.
This tutorial shows you how to set up default campaigns / ads in ValueClick Media. ValueClick is one of the biggest advertising networks with many advertisers around the world. It can be an advantage serving advertisers from almost all countries. You can fill mostly the ad slots. However, the disadvantage is the CPM is very low. Many of the ads have CPM value below $0.05. Are you sure to fill your ad spaces for those very low CPM ads? I am not. That is why you should set the default campaigns to maximize your revenue.
Here are the steps how to setting up default campaigns / ads on ValueClick. In this tutorial, we will set Google Adsense as the default campaigns of ValueClick.
1. Login to your admin area, then go to ‘Site Admin’ and then ‘Defaults’
2. Click ‘Add a new Default’
3. For example, we will set up default for Wide Skyscraper (160×600) size. In the ‘Name’ field, type a description about your default ad e.g. ‘GoogleAds Wide Skyscraper’. Select the site where the ad will run. Select the ‘Default Type’ to Floating Default. See the image below to easily get a picture about setting up default ads.
4. Leave the ‘Image URL’ and ‘Click URL’ to blank. At the last, select ‘Host it for me’ in the ‘Rich Media Hosting’ option. I have no success using ‘Host it Myself’ option.
5. Paste the Google Adsense 160×600 ad code into the ‘Rich Media HTML’ text area then click Submit. If succeed, the ad preview should appear just below the current page.
6. Wow it was so easy setting up default campaigns / ads in ValueClick Media. Allow about one hour for the ads to appear in the Default Reports or Media Manager.
